Reebok is adding yet another major celeb to its lineup of brand ambassadors: Ariana Grande.
The 24-year-old pop star has inked a year-long deal with the global athletics brand for a campaign that emphasizes confidence, self-belief and self-expression.
“Like Reebok, I fiercely stand for those who express themselves, celebrate their individuality and push boundaries. I’m an advocate for people accepting themselves for who they are,” the “Dangerous Woman” songstress said in a press release. “Reebok’s message of enabling and encouraging self-belief and self-betterment is something I fundamentally live by. I’m honoured to partner with a brand whose mission is to inspire people to be the best possible version of themselves.”
Bold. Confident. Defiant. From the styles she wears to the sweat that she drips, @ArianaGrande is constantly challenging conventions, inspiring dangerous women everywhere to be their best selves. Join us in showing some love to the newest member of the Reebok family! #ArianaxReebok #BeMoreHuman Check out the link in bio to shop Ari's look!
Grande joins the likes of Gigi Hadid, Future, Aly Raisman, Teyana Taylor, Nina Dobrev and Rae Sremmerd, all of whom are already part of the Reebok fam. The fall/winter Reebok women’s collection, worn by Ariana in the campaign, is now for sale on reebok.com.